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Founded in July 1996, the Department is the first academic department of marketing and distribution management in Taiwan. It was established to meet the drastic needs for people possessing managerial capabilities in domestic industries, and to sufficiently prepare Taiwan for the paradigm shifts as industries march into the 21st century. As a matter fact, in the manufacturing distribution chain, marketing has long become the link with the highest added value. Since the post-industrial age, even for leading industrial nations such as the U.S., Japan and European countries, marketing has inevitably became the primary orientation for industrial development. Therefore, the department was established not only to deliver a rigorous professional training program tailored to the needs of students within the technological and vocational education system, but also to get students ready and qualified for the job markets.

Coursework at the Department is divided into Marketing Planning and Distribution Operations, with a focus on Marketing Management. The Department provides the students with concepts and practical skills in marketing, with diverse focuses on marketing planning practice, applying POS (point of sale), market-cultivating, e-commerce, franchised chain enterprise management and retailing management. The goal is to ensure that graduates of the Department demonstrate the steepest learning curve at companies they work in and prove themselves to be winners in the job market with solid grounding in both theory and practice. To achieve this goal, the Department has implemented education innovations such as, Guidance Growth Camp, Sandwich Education, and Apprenticeship Teaching so that students can be most efficiently qualified for job markets. To cope with such extraordinary demands, faculty members are expected to possess rich business or industry experiences and academic credentials in marketing or related areas. At present, there are 18 tenured professors at the Department, 16 of which obtained a Ph. D. and 2 a Master's degree and it will reach a size of 22 in the next two years.

The Department currently offers two two-year college program classes. Since August 1998, the Department started to offer Master program, Master special course of study program, credit-certificate program, with students reaching a total of 94. In order to fully develop the education of distribution, the Ministry of Education has approved our Department to offer four-year college program in year 2000.